If you are an Etsy shop owner and have wondered what kind of thinking is behind the site's marketing goofs, take a look at StrikeUpTheBandsaw and be amazed!
If you sell Vintage on Etsy, you should go beyond amazement to the urgent realization that you need to move your business off of Etsy, pronto.
StrikeUpTheBandsaw is identified as being under the ownership of one Bryan Rahija. His Profile says "I work in Product Marketing at Etsy". The shop's inventory includes over 40 listings for various hair clips and barrettes, all pretending to be "vintage from the 1900s" and available in quantities of over 200 units each. The item titles do not match the product listed, and the item descriptions are gibberish.
Ads for the shop's fake vintage products appear in rows of paid listings among actual vintage items -- side by side with legitimate ads for real items listed on the site.
So now there is some info available about how Etsy plans and executes its Marketing efforts. Sellers be warned.
Example (check it out, and think it over):
This sunflower print barrette from StrikeUpTheBandsaw is titled
Leather hair barrette, hair slide, hair pin, XSmall, in black or brown
which has nothing to do with the product photo
Celtic Shawl Pin, Double Coil Hair Barrette, Copper Scarf Pin, Kilt Pin, Celtic Brooch, Hair Pin, Handmade Copper Jewellery, Cloak Clasp
Which is a hearty helping of EtSEO, baby! IOW, the title and description have nothing to do with the item shown. More: an item using the same image is also listed by another test shop tester1ca1ee9a9 which is a fake person without a shop! Priced at $34, with 296 units in stock. Pretending to be "vintage from the 1900s", the item here is titled
Brass Sun Metal Hair Barrette, large hand etched artisan metal barrette with sun design in antiqued brass
and its Description is the same one quoted above.
But wait...the same barrette was listed by another tester called tester1d27c992b but is currently unavailable.
The question is: why is Etsy Marketing sneaking obviously contemporary -- not vintage -- products into paid listing ads and regular vintage listings? What is Etsy doing this TEST FOR?
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